Miratorg is recognized by Russian customers as the No. 1 domestic food brand

In 2023, Miratorg agro-industrial holding received recognition not only as the largest agricultural producer, but also as the No. 1 domestic brand. At the same time, Miratorg is an umbrella brand. Products under this trademark are among the sales leaders in the categories of "boiled and smoked sausages", "ready-made meat products", "meat semi-finished products", "minced meat" and others. The company confidently leads in the production of pork and beef, produces poultry meat, meat gastronomy, vegetables, pastries, bread, constantly develops the range and offers unique novelties to the market. The company's food assortment includes 2,500 items in 55 product segments, it is produced by 22 Miratorg plants, and the brand itself has been on the market for 29 years.

"We are the only company in Russia that produces its products from its own raw materials and is responsible for quality at all stages from the field to the counter. Miratorg's overall strategy for sustainable growth is based on three basic principles – human capital, the best technologies and the highest quality of products.Miratorg is the main generator of ideas in the market – the company has opened nuggets, thermopacks, chevapchichi, steaks for the Russian consumer. A tight combination of marketing, production and sales, the use of world experience in creating products, packaging solutions, all this allows you to create a strong brand leader in a wide variety of product segments," commented the success of the Miratorg brand in the company's press service. 

NTech-500 is the first rating in Russia, which analyzed sales in 22 categories, including products from meat, fish and dairy products, plant alternatives, feed, etc. The rating reflects the consumer habits of buyers in the Russian market.The NTech study did not take into account the retailers' own trademarks, as well as alcohol and tobacco brands for ethical reasons (including these categories would give an irrelevant idea of the shopping basket from the point of view of manufacturers' trademarks). The rating score is the ratio of brand sales to the total sales of the 22 categories studied, which together make up the main shelf of the refrigerator (GPH is a consumer basket model developed by NTech specialists).