Miratorg has tripled the assortment of beef products
Agribusiness holding Miratorg has increased the assortment of beef products in consumer packaging from 204 to 743 articles. The holding increased more than three times the number of product articles during the operation of the Cattle Slaughter and Processing Complex in the Bryansk Region. On September 24, the plant celebrated eight years since its launch.
Miratorg is the biggest beef producer in Russia and implements a long-term strategy of increasing production of high quality domestically made meat. The increase of the number of product articles indicates both the expansion of the assortment and the development of the distribution chain in Russia, including both its own branded stores and federal and local chains. In 2021 the company produced 200 thousand tonnes of beef and increased the assortment of products in consumer packaging for 10%.
The holding develops the culture of beef consumption in the country. All the products are made only of own-produced raw materials and natural components without preservatives and artificial additives. The assortment is presented in technologically advanced packaging, which preserves the freshness and natural qualities of meat for a long time. The most expanded assortment of beef products is presented in branded stores of the chain.
“Our technologists are constantly experimenting, trying to offer the consumer the dishes that are easy to cook and are as close as possible to restaurant quality. A various assortment of semi-finished products is a classic example of solution for a tasty dinner or supper. And, of course, by expanding the assortment of products the company gives to the customers new opportunities to choose original products, helping to formulate a various and complete menu for the whole family” – Miratorg press service commented.
The company implements a full cycle of beef production from feed cultivation to deep meat processing, logistics and distribution. The automated Cattle Slaughter and Deep Processing Complex in the Bryansk Region is equipped by high-tech equipment, which allows developing new types of semi-finished products in a short time period depending on the needs of the market. All lines use modern solutions in terms of weighing, dosing and packaging equipment, which allows a significant increase of production volumes, manufacturing products of the highest quality and reducing production costs.